Launch is for businesses starting from nothing, or close to it. You don't have a professional web presence, and you need one built right from the ground up. Architecture, copy, performance, and conversion flow all included.
Authority is a full architectural rebuild for businesses whose existing site no longer reflects what they do. Your operation is credible; your website isn't. Authority fixes that with a modern stack, a contact and enquiry flow built for your customers, and a sub-1s load time benchmark on delivery.
Command is for businesses that need something their current web team won't touch, or simply doesn't have the capability to build. If your team has said no to something you need, it's likely a Command scope. Confirmed during your free blueprint.